Imprint is a small label for tools that leave a mark. It is made by one filmmaker, it puts out one act at a time, and every act gets a number that never changes.
In publishing, an imprint is the name a maker puts their work out under. That's what this is: tools by Sem Polak.
The small line at the back of a book that says who made it, where, and with what. Every tool here carries one.
What something leaves behind when it's gone. A frame you remember. That's what the tools are for.
I make sports and commercial films in the Netherlands. One hard light, a silhouette, a movement you want to see twice.
Imprint started on my own edits: the looks I kept building by hand, again and again. At some point they deserved a name, a number, and a place to live. Now they're yours too.
Product names
Romusans
Only large, only for the acts.
Headlines
Archivo
Bold, wide, everything else.
The voice
Newsreader
Italic, for the feeling.
Facts
DM Mono
Codes, numbers, small print.